Content Science

Back to Basics As we all know, content marketing is a marketing strategy to attract, nurture, and retain a clearly defined audience, and that content marketing achieves those goals by offering valuable and relevant information to convert that audience to customers.¹ ...

Why Market to Developers? Maybe your product’s customer is actually a CIO. Maybe the purchasing team sits on the business side of the house. Maybe developers aren’t even really your customer, you just need to convince their company’s C-suite to build a product with...

The Significance of Significance Tech professionals consume many forms of technical content to help them understand a product — pre- and post-sale. Have you ever wondered what content technical audiences most value in their process? To find out, Developer Media posed...

Sentiment Sounds Important That’s because it is. We first visited developer sentiment last year.  For those who have forgotten, sentiment with respect to marketing and PR usually refers to social sentiment, which is the emotion associated with your brand when it is...

Distribution Channels Define Success According to Jodi Harris, the director of editorial content and curation at Content Marketing Institute, and editor-in-chief of its digital magazine, Chief Content Officer, “No matter how much time and care you put into building...

Becoming a Futurist? You don’t necessarily need to be a futurist to make some informed guesses about what technical topics will be of interest for your audience.  Just spend some time listening to your audience. If your brand supports a developer community, then you...