AUTHOR:
ContentLab
Distribution Channel Discovery: Who Is Where?
Audience Discovery Basics Finding the right channels to distribute content to your audience relies entirely on how well you know your target audience. It’s almost always the first step for any marketing strategy. Where do your developers find technical content?...
Influencing Developer Sentiment with Content Marketing
Sentiment Sounds Important That’s because it is. We first visited developer sentiment last year. For those who have forgotten, sentiment with respect to marketing and PR usually refers to social sentiment, which is the emotion associated with your brand when it is...
How Distribution Channel Selection Affects Your Technical Content Campaigns’ Success
Distribution Channels Define Success According to Jodi Harris, the director of editorial content and curation at Content Marketing Institute, and editor-in-chief of its digital magazine, Chief Content Officer, “No matter how much time and care you put into building...
