Yolanda Fintschenko, Author at ContentLab

Maximize Your Content: You Can Infographic That!

by Yolanda Fintschenko | Oct 2, 2019 | Maximize Content, Technical Content Marketing

It’s Like a Map It’s true, a picture is worth a thousand words. But infographics often include words, and even need them to tell a story. That’s because an infographic is more of an information map, helping the viewer understand a frame of logic, a concept, a process,...

Social Media and The Snack-Size Campaign

by Yolanda Fintschenko | Sep 25, 2019 | Technical Content Marketing

What Is That Loud Sucking Sound? Whether you have produced content in-house or have it produced for you, content is a huge investment. Your content marketing campaign likely feels like a vacuum of endless content need. However, it’s doubtful you have the budget to...

How to Create Consumable Technical Content

by Yolanda Fintschenko | Sep 18, 2019 | Technical Content Marketing

Even Developers Get Bored Yep — No matter how cool the technology, topic, or tutorial, if it’s not served in the way your audience wants to receive it, they’ll just ignore it. Developers are just as likely as any other audience to ignore a technically rich deep dive...

3 Ways to Maximize Technical Content Marketing Campaign Results

by Yolanda Fintschenko | Sep 11, 2019 | Technical Content Marketing

Maximize Your ROI You’ve acquired authoritative, developer-community resonant technical content. Now what? Is it just going to sit on a landing page or get buried in your blog? Not if you want to maximize exposure and your ROI (return on investment). Focusing on...

Structuring Content With Developer Engagement In Mind

by Yolanda Fintschenko | Sep 4, 2019 | Technical Content Marketing

Developer Engagement Measuring developer engagement is an important part of making meaningful measurements of a content marketing campaign targeting a developer audience. So, how should content be structured to encourage developers to share content to promote...