Audience Segmentation

Technical How-to Best Practices for Multigenerational Appeal

by ContentLab | Jan 22, 2020 | Audience Segmentation, Technical Content Marketing

A Technical How-to vs. a Technical Tutorial Technical tutorials give a lot more background and information, and may incorporate how-to’s within a broader context that gives much more detail about why, what, and how. Technical how-to’s more narrowly focus on completing...

Gen Appeal: How to Reach Millennial Developers Without Alienating the Rest of Your Audience

by ContentLab | Jan 15, 2020 | Audience Segmentation, Technical Content Marketing

“OK, Boomer. Whatever, Karen” Generation wars are fun to exploit for t-shirts and trolls, but are not much of an asset when building a developer community or reaching a developer audience (look here for the definitions of Boomers, Millennials, Gen Xers, Gen Z, and why...

Tech Content Marketing Behaviors and Motivations by Generation and Experience

by ContentLab | Jan 8, 2020 | Audience Segmentation, Technical Content Marketing

Generations and Years of Experience Many developer roles wind up influencing purchases when it comes to developer tools and platforms. Both age and years of experience as a programmer shape the lens through which developers perceive technical content. Unfortunately,...

The Importance of Generational Segmentation for Successful Technical Content Marketing

by ContentLab | Jan 1, 2020 | Audience Segmentation, Technical Content Marketing

The Top Challenge for Technical Content Marketers When the Content Marketing Institute asked technical content marketers what their top challenge was in 2019, 68% said: creating content for multiple roles. Even tech content marketers who consider themselves extremely...