Aug 28, 2019 | Content Marketing Metrics, Technical Content Marketing
Defining Developer Content Sharing Developer content sharing is content about programming/information technology that developers or IT professionals share with each other. Engagement is evidence that these developers care about that content as seen by comments,...
Aug 21, 2019 | Content Marketing Metrics, Technical Content Marketing
What Is Metric Mythology? No, this isn’t about how metrics are useless, wrong, or meaningless. Metric mythology is a set of stories about a situation that can be exaggerated or fictitious. They can be misleading. It’s easy to forget what metrics measure and what they...
Aug 14, 2019 | Content Marketing Metrics, Technical Content Marketing
Sentiment Defined Sentiment as it regards to marketing and PR usually refers to social sentiment, which is the emotion associated with your brand when it is mentioned on social media. It can also be a measure of the tone of articles mentioning your brand or...
Aug 7, 2019 | Content Marketing Metrics, Technical Content Marketing
What Is It? Content marketing return on investment, or ROI, is a ratio of the return of your content marketing campaign in whatever units are important to you (usually currency), divided by the cost in the same units (again, usually currency). While the units must be...
Jul 31, 2019 | Content Marketing Metrics, Technical Content Marketing
Talk Technical to Me Brand awareness is typically measured using a variety of metrics. Surveys tend to be useful, with logo recognition and brand recognition helping build out that data. Other metrics that can flesh out the picture of brand awareness include share of...
Jul 17, 2019 | Content Marketing Metrics, Technical Content Marketing
The sad, sad reality of technical content marketing is true for pretty much all content marketing campaigns: they need time to build steam. Expect to see results in 6 months with organic traffic, brand awareness, and share of voice/share of conversation continuing for...
