CATEGORY
Content Promotion
Is a Blog Frequency of Twice a Week Enough?
Conventional Wisdom (?) One way to reach the modern developer is by offering them technical content regularly on your company’s blog. Based on anecdotal experience, we recommend a blog frequency of at least twice a week. However, thanks to HubSpot, there is new data...
Email Open Rates: Misleading Metrics and Best Practices
It’s Still Not Working While email open rates aren’t a viable way to measure marketing effectiveness, we recommend some proven ways to get more from your email marketing. There’s no time like the present for us marketing professionals to stop using email open...
Download the Creating Winning Content Ebook
Winning content for content marketers targeting the modern developer and IT professional is content that interests them and delivers value. Creating winning content encompasses more than putting out an interesting blog post or white paper every once in a while. It is...
