Oct 30, 2019 | Content Promotion, Maximize Content
Developer Community Building 101 There are many sources of developer community building information, including conferences (DevRelXCon), training, and articles. An interesting article about developer community building best practices by SparkPost CMO Josh Aberant made...
Jul 24, 2019 | Content Promotion
Conventional Wisdom (?) One way to reach the modern developer is by offering them technical content regularly on your company’s blog. Based on anecdotal experience, we recommend a blog frequency of at least twice a week. However, thanks to HubSpot, there is new data...
May 22, 2019 | Content Promotion
It’s Still Not Working While email open rates aren’t a viable way to measure marketing effectiveness, we recommend some proven ways to get more from your email marketing. There’s no time like the present for us marketing professionals to stop using email open...
Apr 24, 2019 | Content Promotion
Winning content for content marketers targeting the modern developer and IT professional is content that interests them and delivers value. Creating winning content encompasses more than putting out an interesting blog post or white paper every once in a while. It is...
Apr 10, 2019 | Content Promotion, Technical Content Marketing
Tutorials are by far and away the most popular technical content for developers to consume and share. So, clearly, if you are marketing to developers with any hope of success, tutorials are on your content marketing playlist. But they are also on your competitors’. So...
