Maximize Content Archives

Your Developer Community Technical Content Starter Guide

by Yolanda Fintschenko | Oct 30, 2019 | Content Promotion, Maximize Content

Developer Community Building 101 There are many sources of developer community building information, including conferences (DevRelXCon), training, and articles. An interesting article about developer community building best practices by SparkPost CMO Josh Aberant made...

Talk Technical to Me: Voice Search and Developer Content Marketing

by Yolanda Fintschenko | Oct 23, 2019 | Maximize Content, Technical Content Marketing

Really, though? Really. Even for technical information, voice search is on the rise, and developers, DevOps teams, and other IT professionals are using it. Don’t believe us? Believe Evans Data. Results from their 2019 Developer Marketing Survey reveal that developers...

What Should a Tech Resource Hub Look Like?

by Yolanda Fintschenko | Oct 16, 2019 | Maximize Content, Technical Content Marketing

Before Tech Support If you are marketing to developers or other experts in tech, it’s likely you are building some kind of community. Sure, you have your existing customers who need documentation, tutorials, etc. However, what attracts new techies to your brand and...

The Making of Developer Buzz

by Yolanda Fintschenko | Oct 9, 2019 | Maximize Content, Technical Content Marketing

Developer Buzz What makes for developer buzz? Getting regular programmers to share thoughts and information in developer communities (not necessarily just social media). What makes them valuable is that their posts get engagement. So how do you ignite developer buzz?...

Maximize Your Content: You Can Infographic That!

by Yolanda Fintschenko | Oct 2, 2019 | Maximize Content, Technical Content Marketing

It’s Like a Map It’s true, a picture is worth a thousand words. But infographics often include words, and even need them to tell a story. That’s because an infographic is more of an information map, helping the viewer understand a frame of logic, a concept, a process,...