Technical Content Marketing

Quantum Computing Topics

by ContentLab | Apr 22, 2020 | All Topics, Technical Content Marketing

Quantum Computing Quantum computing has been characterized as “10 years away 20 years ago,” according to Vijay Pande, general partner at Andreessen Horowitz in a 2018 article in IEEE Spectrum. So, why should brands start providing tech content about programming for...

Artificial Intelligence Topics

by ContentLab | Apr 15, 2020 | Technical Content Marketing

What Is Artificial Intelligence? Artificial intelligence (AI) is the study and development of intelligent machines that work and react like humans. Related to AI is machine learning (ML), a process by which machines acquire “knowledge” more efficiently by using...

Selecting Digital Transformation Topics

by ContentLab | Apr 8, 2020 | Technical Content Marketing

What Is Digital Transformation Digital transformation is a great place to start, because it is so broad, overused and misused (and therefore irritating to many developers whose job is essentially digital transformation.) Digital transformation describes how businesses...

Tune In: Select the Most Compelling Technical Topics

by ContentLab | Apr 1, 2020 | Technical Content Marketing

Avoiding Irrelevance There are two elements to be concerned with when determining if your content’s mind-blowing or just meh. One is the style. Technical writing can bore even the most avid developer if it’s done wrong. The second –– Is your content compelling from a...

DevRel Tech Content Metrics

by ContentLab | Mar 25, 2020 | Technical Content Marketing

We Can Improve What We Measure We know metrics are often misleading, yet we are still seduced by the seeming authority of numbers to measure technical content effectiveness. Instead, apply a mix of quantitative and qualitative metrics to get a more complete picture of...

Technical Content That Builds Community

by ContentLab | Mar 18, 2020 | Technical Content Marketing

Building Community In her book, The Business Value of Developer Relations, author Mary Thengvall proposes this definition of community: “A group of people who not only share common principles, but also develop and share practices that help individuals in the group...