Content Science
Our blog devoted to the fundamentals of producing content and marketing to developers.
Ask a Developer: Miko Charbonneau Talks About Developer-Focused Content
Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea,...
Apply Dev Role Segmentation to Improve Content Marketing Campaign Results
Dev Role Segmentation Developer role segmentation begins with defining a developer decision-making unit (DDMU), or the subset of people within a company that decides to acquire and apply your brand’s product. Within a DDMU, developers may have specific roles and...
Ask a Developer: Jason van Brackel Follows Technical Blogs to Docs
Why Ask a Developer? It’s fun getting to know each developer! However, we know individual stories can have unmerited weight. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question...
Dev Role Discovery Best Practices
What Do We Mean By Dev Roles? The roles that developers play in a developer decision-making unit (DDMU) are key to influencing how a DDMU (or team) decides to acquire and apply your brand’s product. And developers may have specific roles and expertise within a...
Ask a Developer: Andy Schwam Wants Technical Content That Explains Why
Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea,...
How to Create a Tech Content Strategy that Addresses Multiple Developer Roles
Reaching All the Roles In 2019, 68% of technical content marketers told the Content Marketing Institute that their top challenge last year was addressing a wide variety of roles. When creating technical content marketing materials for developers, roles have to be...
Ask a Developer: Jason Gaylord Starts with Documentation, Ends with Developer Community
Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea,...
Why Developer Role Segmentation Impacts Tech Content Marketing Campaigns
It’s Complicated Understanding the specific demographics of your content marketing audience is important, and generational segmentation is key. But it’s more complicated than that — 68% of technical content marketers told the Content Marketing Institute their top...
Ask a Developer: Sam Basu Learns Hands-On from Text-Based Tutorials
Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea,...
Tech Content Channel Distribution Best Practices
Come Out, Come Out Wherever You Are Developer audiences abound in a wide variety of channels. It’s important to know where to find them, and then think about which channels may appeal more to your generational segments. We went into this in some depth last year, but...
