Content Science
Our blog devoted to the fundamentals of producing content and marketing to developers.

Ask a Developer: Allison Day Values Practitioner Content
Why Ask a Developer? It’s fun getting to know each developer! But we know individual stories can have unmerited weight. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or...

Artificial Intelligence Topics
What Is Artificial Intelligence? Artificial intelligence (AI) is the study and development of intelligent machines that work and react like humans. Related to AI is machine learning (ML), a process by which machines acquire “knowledge” more efficiently by using...

Ask a Developer: What’s a Good Tech Blog Frequency?
Meet Ben Lannon Fritz caught up with Ben Lannon, a fellow Live Coder team member on Twitch. Lannon is mainly a web developer, and he’s often found working on open source projects on GitHub. Ben Recommends a Variety of Technical Content Formats Ben’s view is that every...

Selecting Digital Transformation Topics
What Is Digital Transformation Digital transformation is a great place to start, because it is so broad, overused and misused (and therefore irritating to many developers whose job is essentially digital transformation.) Digital transformation describes how businesses...

Ask a Developer: Video Versus Text Tutorials?
Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea,...

Tune In: Select the Most Compelling Technical Topics
Avoiding Irrelevance There are two elements to be concerned with when determining if your content’s mind-blowing or just meh. One is the style. Technical writing can bore even the most avid developer if it’s done wrong. The second –– Is your content compelling from a...

Ask a Developer: Tyler Leonhardt Wants To Know How To Integrate Your Product
Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea,...

DevRel Tech Content Metrics
We Can Improve What We Measure We know metrics are often misleading, yet we are still seduced by the seeming authority of numbers to measure technical content effectiveness. Instead, apply a mix of quantitative and qualitative metrics to get a more complete picture of...

Ask a Developer: Erik Guzman Recommends Plain Language
Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea,...

Technical Content That Builds Community
Building Community In her book, The Business Value of Developer Relations, author Mary Thengvall proposes this definition of community: “A group of people who not only share common principles, but also develop and share practices that help individuals in the group...