Content Science
Our blog devoted to the fundamentals of producing content and marketing to developers.
Ask a Developer: Ben Lannon and the Dawn of Multimedia Developer Content
Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea,...
How to Use Marketing Content for a DevRel Campaign (and Vice Versa)
DevRel Campaign? The phrase “DevRel campaign” may sound odd (isn’t campaign a marketing term?), yet DevRel teams supporting a goal for their community are conducting “campaigns” the same way marketing does. So, what does that mean for a lean DevRel team relying on...
Ask a Developer: Kristina Heishman Says Less Can Be More With Developer Content
Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea,...
Tech Content for DevRel Versus Developer Marketing
DevRel vs. Developer Marketing The goals for tech content in a developer relations context may be different from the goals in a developer marketing context. So shouldn’t the content itself be different, too? Developer relations, also known as DevRel, is fundamentally...
Ask a Developer: Miko Charbonneau Talks About Developer-Focused Content
Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea,...
Apply Dev Role Segmentation to Improve Content Marketing Campaign Results
Dev Role Segmentation Developer role segmentation begins with defining a developer decision-making unit (DDMU), or the subset of people within a company that decides to acquire and apply your brand’s product. Within a DDMU, developers may have specific roles and...
Ask a Developer: Jason van Brackel Follows Technical Blogs to Docs
Why Ask a Developer? It’s fun getting to know each developer! However, we know individual stories can have unmerited weight. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question...
Dev Role Discovery Best Practices
What Do We Mean By Dev Roles? The roles that developers play in a developer decision-making unit (DDMU) are key to influencing how a DDMU (or team) decides to acquire and apply your brand’s product. And developers may have specific roles and expertise within a...
Ask a Developer: Andy Schwam Wants Technical Content That Explains Why
Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea,...
How to Create a Tech Content Strategy that Addresses Multiple Developer Roles
Reaching All the Roles In 2019, 68% of technical content marketers told the Content Marketing Institute that their top challenge last year was addressing a wide variety of roles. When creating technical content marketing materials for developers, roles have to be...
