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Metric Mythology: Click thru, conversions, and page views

Metric Mythology: Click thru, conversions, and page views

by Yolanda Fintschenko | Aug 21, 2019 | Content Marketing Metrics, Technical Content Marketing

What Is Metric Mythology? No, this isn’t about how metrics are useless, wrong, or meaningless. Metric mythology is a set of stories about a situation that can be exaggerated or fictitious. They can be misleading. It’s easy to forget what metrics measure and what they...

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