Why Ask a Developer?
We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, our MOAs are your audience, too — developers and other IT professionals.
While there may be as many answers as there are developers, often interesting trends as well as hard-to-find nuances emerge. Unsurprisingly, stories told at a human scale often appear as overarching themes or trends at a population scale. That’s why we asked celebrity developer and Twitch Live Coder Jeffrey Fritz to ask fellow developers some of the questions technical content marketers most want answered.
Meet Miko Charbonneau
Fritz caught up with Miko Charbonneau, a fellow Live Coder team member and VR game developer. Fritz asked Charbonneau questions about her preferences and insights into effective technical content.
Miko primarily works in two game engines: Unity and Unreal. When she’s looking for technical information, she is usually looking for specific game development features. What she prefers in terms of technical content is a series that she can follow along with using her own project. And she uses both video and text content to learn what she needs to know — so Fritz asked Charbonneau about her technical content preferences.
Code Snippets Are Important
Code examples were top of mind for Charbonneau in her conversation with Fritz about her tech content preferences. For Charbonneau, code snippets she can snag and put into her project are key to technical content’s usefulness. So what does that mean for the format of the content? (Specifically, text versus video?)
Games Are Very Visual, So Video Tutorials Might Be Better, Right?
Not always, was Charbonneau’s answer. Why? Because it can be hard to follow a video, particularly when there is code in the video. Sometimes the quality of the video is too low, so the code incorporated can appear blurry. This makes it hard to follow and replicate.
In addition, the pacing of the video defines if there is enough time to see the relevant code and capture it. Finally, it’s hard to copy and paste code from the image. All that being said, it is useful to have a visual connection to what the code will actually do in the game.
What Does This Mean For Marketers?
Always offer a written article with video tutorials. It should be more than a transcript so that it is easily searchable for the content of interest. Just as important — make sure the code and its purpose is easy to find so a developer can just copy and paste it. Or even better, connect to an online code editor to make it easy for developers to try out code without a download.